5 BASIC STEPS TO WEB PROMOTION
Here are the first 5 basic steps to take:
1. Submission of your URL (your web site
address) to search engines and directories on the worldwide web.
Statistics show that over 60% of the time a first time site visitor
arrives at a site, it is from a search engine. Thus, this is the first and
primary task to be done in promoting your site. You must develop your META
tags and keyword content in order to strengthen your search engine placement.
META tags are
added to your HTML source code in order to boost your website listing within
the search engines. Many of the top search engines (Google, etc.) will give
your listing a high ranking under targeted keyword search queries, if you
add these tags to your website. All websites we program contain these META
tags; this is one of our many free services.
2. Include your URL on business cards,
stationary and advertising literature.
Make sure that all reprints of cards, stationery, and advertising
literature (print ads, brochures, etc) contain your company's URL. Make sure
that your printer gets the URL syntax exactly right.
3. Install a "Signature" in your email
Most email programs allow you to designate a "signature" to appear at
the end of each message you send. Limit it to 6 to 8 lines: Company name,
address, phone number, URL, email address, and a one phrase description of
your unique business offerings.
4. Request reciprocal links.
Find complimentary websites and request a reciprocal link to your site.
You probably belong to various trade associations that feature member sites.
Ask to exchange links. Develop a page where you put links to other sites.
5. Capture and keep visitor e-mail addresses
and request permission to send updates.
On your website's response form, include a checkbox where the visitor
can give you permission to email updates about products or services. This
way your emails to visitors are not "spam" (unsolicited e-mail). You are
responding to their request for more information. This can also be done when
you have contests, when they make a purchase, etc.